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Columbia Business School Best in the World for Master's in Marketing Programs

Columbia Business School Best in the World for Master's in Marketing Programs main image

Columbia Business School has earned the honor of being the first ever institution to be ranked as the best in the world for marketing in the QS Business Masters Content 2019.

Released today for the first time ever, the QS Business Masters Content: Masters in Marketing Content 2019 feature 70 of the best master's in marketing programs from around the world.

This year's number one, Columbia, achieved a near-perfect score in the alumni outcomes ranking indicator. The New York City-based school beat off stiff competition from Imperial College Business School, which ranked second, and HEC Paris which is third.

Of the 70 schools to be included this year, European institutions dominate (despite not topping) the table, with almost double the number of programs (44) featured than the United States (21).

Three schools from Latin America are featured in the rankings: CENTRUM Catolica Business School, EAFIT, and ESAN. All three of these schools are ranked 51+ in the table, as are the two Canadian schools included: Concordia University and HEC Montreal.

To be included in the Masters in Marketing Content 2019, programs had to be taught mainly on-campus (i.e. not distance learning), have had at least one graduated class, and a class size of at least 10 students.

Eligible programs were then ranked on five key ranking indicators:

  • Employability (30 percent)
  • Alumni Outcomes (20 percent)
  • Value for Money (20 percent)
  • Thought Leadership (20 percent)
  • Class & Faculty Diversity (10 percent)

You can find out more about the methodology used to produce the rankings here.

In terms of the class profile of the master's in marketing programs included on the table, the average age of students is 24 years, while they entered programs with an average of two years’ work experience. Around 69 percent of students on the master’s in marketing programs are female, by far the highest proportion of any MBA or business masters program ranked by us this year, with a staggering 30 percent more female students than the typical MBA program.

In addition to this ranking, the top master's programs in business analyticsfinance and management have also been revealed, while the QS Global MBA Content 2019 reveals the best full-time MBA programs around the world.

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