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TOPUNIVERSITIES

Course Guides
Masters in Marketing

Whether you’re continuing your undergraduate studies in marketing, looking to further your career knowledge and marketing skills, or looking to enter the marketing field from a different industry sector, a Masters in Marketing degree can help you develop and update the advanced knowledge, skills and strategic and industry awareness you need to take that next step towards a brilliant future marketing career.

Key Skills

Common skills gained from a graduate marketing degree include:

  • Solid understanding of all marketing topics, practices, principles, models and theories
  • Expert understanding of traditional and modern marketing issues and concerns
  • Advanced knowledge of marketing strategies, including how to apply and adapt them across a wide range of markets
  • Strong understanding of separate marketing functions and their impact on one another
  • Expert ability to use statistical and other marketing software
  • Ability to analyze and evaluate developments in consumer behavior and the market (both local and international)
  • Ability to work to a marketing brief, including fulfilling both conceptual and operational requirements
  • Ability to identify new marketing opportunities
  • Overview of general management principles, concerns and issues
  • Enhanced research skills, which may be useful for proceeding to a PhD program
  • Ability to research and critically assess key performance indicators (KPIs)
  • Ability to diagnose problems accurately and solve them creatively
  • Ability to communicate effectively (in both oral and written contexts)
  • Good presentation skills, including ability to persuade and to negotiate
  • Seamless ability to work in a team, and to lead a team
  • Ability to think strategically and critically
  • Excellent time-management and organizational skills
  • Ability to be self-aware and self-critical
  • Ability to carry out consumer research
  • Good numeracy skills
  • General political, intercultural and commercial awareness
  • Foreign language skills (if taking a foreign language component or year abroad)